OFFICIAL RULES 

NO PURCHASE NECESSARY TO ENTER OR WIN.  

A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. 

 

This Contest is governed exclusively by the laws of the United States. This contest is in no way sponsored, endorsed or administered by, or associated with Instagram LLC or TikTok. By using the Instagram or TikTok platforms, entrants submit to the platform’s Terms of Use.  The information entrants provide will only be used in accordance with these terms and conditions. Any questions, comments or complaints regarding this contest must be directed to the Sponsor and not to Instagram or TikTok.  Further, entrants release Instagram and TikTok] and its associated companies from all liability arising in respect of the contest. 


1. Eligibility.  The Wet Ones Hand Butt Contest (“Contest”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at or above the age of majority in their state of residence at the time of entry.  Officers, directors, and employees of Contest Entities (as defined below), immediate family members (spouses and/or parents, children, and siblings, and their spouses, regardless of where they reside) and/or those living in the same household of such persons (whether or not related thereto) are not eligible to participate or win. “Contest Entities” shall include Wet Ones (“Sponsor”), and its parent company, subsidiaries, affiliates, advertising/marketing agencies and their respective directors, officers, employees or agencies, partners, and prize suppliers. By entering the Contest, participants (“Entrants”) are bound by and agree to these Official Rules. All federal, state, and local laws and regulations apply. Void where prohibited by law. 


2. Timing: The Contest begins on 05 October 2026, at 12:00 AM Eastern Time (“ET”) and ends on 25 October 2026, at 11:59 PM ET and consists of the following phases:  

 

(a) Submission Period: Eligible entries may be posted from 05 October 2026 starting at 12:00 AM ET through 25 October 2026 at 11:59 PM ET. 

 

(b) Judging Period: Eligible entries will be evaluated on October 26, 2026 based on the judging criteria described in these Official Rules.  

 

(c) Billboard Display Period: The selected entry are anticipated to be featured on a Wet Ones billboard in Times Square from 28 October 2026 through 30 October 2026, subject to availability, scheduling, and Sponsor’s discretion. 

 

3. How to Enter. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.  Entrants may enter the Contest during the Submission Period by either of the below methods: 

Log in to or create your Instagram or TikTok account, and:   

 

  1. Create your most creative version of the Wet Ones “Hand Butt” in a photo or video and post it on Instagram or TikTok during the Submission Period.  Eligible entries will be judged based on creativity for an opportunity to be featured on a Wet Ones billboard in Times Square.   

  1. Tag @wetones on Instagram or TikTok led by #WetOneHandButtContest  

 

NOTE: Entries without #WetOnes_HandButt_Contest will not be eligible to win.  

 

Limit one (1) entry per person during the Submission Period.  No automated entry devices and/or programs permitted.  The Contest Entities are not responsible for lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries or mail, which will be disqualified, or for problems of any kind whether mechanical, human or electronic.  Proof of submission will not be deemed to be proof of receipt by Sponsor.  All entries become the property of Sponsor and will not be acknowledged or returned.  

 

By submitting an entry, Entrant warrants and represents that he or she, or any other third-party who appears in or is identifiable in the entry consent to the submission and use of the entry and any information connected to the entry in the Contest and to its use as otherwise set forth herein.  Entrant further warrants and represents that his or her submission will not give rise to any claims of infringement, invasion of privacy or publicity, or infringe on any rights and/or interests of any third party or give rise to any claims for payment whatsoever.  By entering the Contest, Entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the Sponsor, which will be final and binding in all matters relating to the Contest.      

 

4.           Judging. The Contest entries will be judged by an independent judge based on the following criteria: (a) creativity and originality (50%): how inventive, distinctive, and imaginative the entrant’s interpretation of the “Hand Butt” concept is; (b) execution and visual impact (30%): how effectively the photo or video brings the concept to life in an engaging and attention-grabbing way; and (c) connection to the campaign theme (20%): how clearly and effectively the entry incorporates and reflects the Wet Ones “Hand Butt” theme. The eligible entry receiving the highest total score will be selected as the potential winner, subject to verification of eligibility and compliance with these Official Rules. In the event of a tie, the tied entry with the higher score for creativity and originality will prevail. The winner may be required, at Sponsor’s direction, to re-shoot the winning content so that it meets the technical and production-quality requirements necessary for display on the billboard. 

 

5.           Winner Selection and Notification. There will be one (1) winner selected from among all eligible entries received during the Submission Period on or about 21 October 2026.  The potential winner will be notified by direct message through the Instagram or TikTok account used to enter the Contest. After the winner’s eligibility has been verified, the winner will be announced on the @wetones Instagram and TikTok accounts (“Winner Notification”).  To receive the prize, the winner must: (a) contact Sponsor on Instagram, TikTok or by email ([BRAND EMAIL]) within seven (7) days of the Winner Notification; and (b) sign and return a winner affidavit of eligibility/liability and publicity release (the “Affidavit”) and IRS Form W-9, (together, “Winner Paperwork”) to Sponsor within seven (7) days of the Winner Notification.  If a potential winner does not redeem the prize or fails to comply with these official rules, that potential prize will be disqualified and another selected per these Official Rules. 

 

6.           Prizes. There is one (1) prize.  The prize consists exclusively of travel and accommodations for the winner to visit New York City and view the winner’s content featured on a Wet Ones billboard in Times Square. The winner’s travel to New York City on the dates designated by Sponsor is a condition of receiving the prize; if the winner is unable or unwilling to travel on those dates, the prize will be forfeited, and Sponsor may select an alternate winner in accordance with these Official Rules.  The prize is non-transferable and non-refundable, and no substitutions or cash redemptions by Entrants will be permitted.  In the case of unavailability of any prize, Sponsor in its sole discretion reserves the right to substitute a prize of equal or greater value.  The approximate retail value (“ARV”) of the prize is $3,000.  In no event will more than the stated number of prizes be awarded.  All expenses not specifically listed herein are the responsibility of winners. 

   

7. Conditions. By participating, Entrants and winners agree to release and hold harmless the Contest Entities, their respective advertising and contest agencies, parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, or participation in Contest, or possession, acceptance and/or use or misuse of the prize or participation in any Contest-related activity; claims arising from tax liabilities of winners and/or claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action; and claims arising from merchandise delivery.  Entrants who do not comply with these Official Rules, or who attempt to interfere with this contest in any way shall be disqualified. 

 

8. General Rules. Claims may not be resolved through any form of class action. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Contest materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. All material submitted becomes the sole property of Sponsor and will not be returned. Contest Entities are not responsible for any typographical or other error in the printing of the offer, administration of the Contest or in the announcement of the prize(s). Contest Entities assume no responsibility for undeliverable electronic communications resulting from, for example, any form of active or passive email filtering by a user's Internet service provider and/or email client or for insufficient space in user's email account to receive email. If an Entrant submits more than the stated number of entries permitted, and/or if the Sponsor suspects that an Entrant attempted to obtain additional entries by using multiple accounts, identities or any other method, all entries submitted by the Entrant may be declared null and void. Any entries which are suspected of being fraudulent (including those using robotic, automatic, programmed or similar methods of participation) will be disqualified, based on determinations made solely by the Sponsor. Any person who supplies false information, obtains entries by fraudulent means, or is otherwise determined to be in violation of these Official Rules in an attempt to obtain any prize will forfeit any prize won and will be prosecuted to the fullest extent of the law.  Contest Entities are not responsible for technical, hardware, software or electronic malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications, or by any of the equipment or programming associated with or utilized in this Contest that may limit the ability to participate, or by any human error that may occur in the processing of the entries in this Contest. If for any reason, (including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause beyond the control of the Contest Entities, that corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest), the electronic portion of the Contest is not capable of being conducted as described in these Official Rules, Sponsor shall have the right, at its sole discretion, to cancel, terminate, modify or suspend the Contest. In the event of termination, a notice will be posted online, and the drawing will be conducted from among all eligible automatic entries received prior to termination. The Contest Entities do not make any warranty, representation or guarantee, express or implied, in fact or in law, relative to the use of the prize(s) including, without limitation, quality, merchantability and fitness for a particular purpose. 

 

9. Release: All Entrants and winners agree to release and hold harmless the Contest Entities and Instagram, and their respective subsidiaries, affiliates, partners, representatives, suppliers, distributors, advertising/contest agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees, agents, successors or assigns (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize. 

 

10. Privacy and Use of Data. Sponsor is committed to ensuring that Entrant privacy is protected.  All Entrants agree that any personal information (ex. contact information, address, phone number, email address, etc.) provided may be collected and used in connection with administering the Contest, including, but not limited to, contacting and announcing any winners.  Additionally, use of information provided by Entrants will be governed by the privacy policy available at: https://www.wetones.com/policies/privacy-policy?srsltid=AU7gw4XeHcfDw64wn4uWuIBwNXMqs2rEL2PpYsLHmEILO1aOuAEw0m9i. Please review the Sponsor’s privacy policy.  By participating in the Contest, Entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy. 

 

11. List of Winners. To obtain the names of the winners, send a self-addressed, stamped envelope by 26 October 2026, to: Wet Ones Marketing Team, ATTN: Wet Ones Hand Butt Contest, 6 Research Drive, Shelton, CT 06484. 

 

12. Governing Law & Venue. Except where prohibited by law, all disputes concerning this Contest, or the administration of this Contest shall be settled in Connecticut under the laws of the State of Connecticut.   

 

13.         Entrant Submissions/License Granted to Sponsor.  By submitting an entry, Entrant represents and warrants that: (a) the entry is Entrant’s original work and has not been copied, in whole or in part, from any other work; (b) Entrant owns all right, title, and interest in and to the entry, or has obtained all licenses, permissions, consents, and releases necessary to submit the entry and grant the rights described in these Official Rules; (c) the entry does not infringe, misappropriate, or otherwise violate any copyright, trademark, right of privacy or publicity, or other right of any person or entity; and (d) every person who appears in or is identifiable in the entry has authorized the entry’s submission and the use of their name, likeness, voice, image, performance, and other attributes as permitted under these Official Rules. Entrant is solely responsible for the content of the entry and any consequences arising from its submission or use. By submitting or attempting to submit an entry, Entrant automatically grants to Sponsor and its affiliates an irrevocable, perpetual, worldwide, unconditional, unrestricted, fully paid, royalty-free, transferable, fully sublicensable, non-exclusive right and license to display, distribute (including, without limitation, through third-party sites, blogs, microblogs, other social networking media, and Internet resources), store, host, broadcast, webcast, transmit, tag, reproduce, edit, modify, delete, create derivative works from, and otherwise use, reuse, assign, and exploit the entry and any names, likenesses, voices, images, digital recordings, performances, ideas, concepts, feedback, and other materials included in the entry, in any manner, medium, or content now known or later devised, for any purpose, as determined solely in Sponsor’s or its authorized designees’ or licensees’ discretion, without compensation, additional consent, prior notice, or credit to Entrant or any other person. 

 

14. Sponsor. Wet Ones, c/o Edgewell Personal Care Brands, LLC, 6 Research Drive, Shelton CT, 06484.